Daniell Gisli Kühl

I'm a Copenhagen-based graphic designer with 20 years of experience across digital campaigns, brand systems and visual content. I work across the full range, from paid social and display to motion, print and retail, and I care about design that makes sense to the end user, not just looks good.

I get my energy from being around people. The office is where the good stuff happens, the sparring, the shared momentum, the informal conversations that make the work better. That is where I do my best work.

Based in Copenhagen with my wife, our two daughters, and a reliable supply of bad dad jokes.

Experience:

  • Allente (Viaplay Group)
    Graphic Designer
    2020 - Present
    Allente is a Nordic TV distributor with 800K+ customers across the Nordics.

    Played a key role in implementing and evolving the brand direction across three rebrands during a five-year period. Worked across digital campaigns, retail environments and key customer touchpoints to ensure a cohesive and scalable brand presence across Nordic markets.

    Translated central brand strategy into adaptable campaign systems across display, social, retail POS and allente.dk. Collaborated closely with marketing and media planning to execute cross-channel initiatives supporting acquisition, upsell, and loyalty efforts.

    Contributed to achieving 25% aided brand awareness in Denmark while maintaining brand consistency in a fast-paced commercial environment.

  • The Marketing Guy ApS
    Content Specialist / Graphic Designer
    2016 - 2020
    Led the visual design of paid Meta ad campaigns for both startups and established brands in Denmark. Created compelling, on-brand ad creatives informed by performance data, continuously optimizing visuals based on A/B testing and campaign results to improve engagement and conversion rates.

  • Cool Gray A/S
    Graphic Designer
    2013 - 2015
    Specialized in high-quality print design from concept development to production-ready files, with experience in digital design across various platforms.

  • Print2People.dk
    Graphic Designer
    2012 - 2013
    Frontend design, email marketing, customer support, product design, identity design, stationery, sales, billing, production manager, and supplier contact.

  • GRADES Graphics
    Owner and Graphic Designer
    2011 - 2012
    Identity, ads , printed materials, websites, social media, and artwork.*

  • MercoPrint
    Freelance Graphic Designer
    2011 - 2012

  • Print2People.dk
    Graphic Designer Apprenticeship
    2007 - 2011
    Customer support, product design, identity design, stationery, sales, billing, production manager, and supplier contact.

Education

  • Saint Martin School of Design, London.
    Art Direction
    2011 - 2011

  • Roskilde Teknisk Skole
    Mediegrafiker
    2007 - 2011

Languages

  • Danish (native), English, Swedish, Norwegian.