Allente Nordic (Viaplay Group)

Brand consolidation & cross-market campaign execution

• Implemented and evolved brand direction through three rebrands across Nordic markets

• Translated brand strategy into scalable campaign systems across digital and retail

• Achieved 25% aided brand awareness in Denmark

• Delivered cross-channel campaign rollouts in high-paced commercial environments

• Balanced brand consistency with local market adaptation

Context

Following the merger between Viasat and Canal Digital, Allente needed to establish a unified brand presence across Nordic markets while building recognition and consistency across channels.

The name Allente comes from “All Entertainment”, reflecting the ambition to bring the best entertainment together in one place - combining content from leading providers into a single, accessible offering.

My Role

I played a key role in scaling the new brand direction across digital campaigns and key touchpoints. This required translating a central brand platform into flexible campaign systems that could adapt to different Nordic markets while maintaining a cohesive identity.

Outcome

The Danish market reached 25% aided brand awareness during this period. Campaigns were executed across multiple markets, maintaining a cohesive brand presence in a fast-paced commercial environment.